Stories By Jodi Harris
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
Demand Generation: Follow These Content Tips [Examples]
When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.
Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?
Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.
Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs
Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.
5 Lessons From the Content Marketing Awards Project of the Year Finalists
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.
The One Email KPI To Watch in the Age of Mail Privacy Protection
Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it.
Follow This Purpose-Driven Path to Greater SEO Success
Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy.
Put These Call-to-Action Tips on Your Favorites List
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.