Stories By Jodi Harris
[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground
Is your content marketing viewed as an on-demand service? Change that thinking with CMI’s new workbook with easy-to-complete exercises that will help your business build a distinctive, engaging, and scalable content marketing program.
Want Your Content to Rock? Put These 16 Tips Into Play
Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.
What Content Marketing Tactics Will Keep You On Track for Success in 2015?
The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources.
Start Your 2015 'Up-My-Game' Plan for Content Marketing
There’s always time to up your game when it comes to content marketing. If you want to start the new year feeling prepared and ready to tackle any content marketing challenges that come your way, read on for some killer ideas.
15 Ways Content Marketing Rocked Our World in 2014 [Examples]
Every Wednesday the CMI team shares a favorite content marketing example that shakes things up and stands apart from the pack. We compiled 15 killer efforts that inspired in ’14 and make us certain we'll see more epic content in ’15.
A Behind-the-Scenes Analysis of Social Media Content Trends
Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.
A Cornucopia of Content Marketing Inspiration
To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources.
A Content Marketer’s Checklist: Editorial Calendar Essentials
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
The Visual Content Inspiration You Need: Standout Examples
Successful content marketing doesn't just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, "What's the most innovative or interesting example you've seen of visual content marketing?" Take a look at the standout examples of visual content they find worthy of praise.
Killer Content Creation: Learning from Inspiring Brands
Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves.
How to Make Content Creation a Benefit for Your Team—Not a Burden
These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team.
How to Find the Right Writer for Content Creation
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs.