Jodi Harris
Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.
Stories By Jodi Harris
Content Curation Resolutions: 8 Tools to Try in 2016
December 31, 2015
Resolving to add some new skills, capabilities, and ideas to your content marketing arsenal in 2016? Check out these tools that can help you enhance your content offerings without adding to (and maybe even reducing) your stress level.
12 Content Marketing E-Books: A Year's Worth of Gifts That Keep on Giving
December 25, 2015
In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them.
32 Content Marketing Posts We Are Thankful For
November 26, 2015
We are thankful every day to be part of such an amazing community of content marketers. To express our gratitude, we've shared some of the posts we consider indispensable resources on the path to greater content marketing success.
How to Take Advantage of the Latest Blogging Trends
November 8, 2015
What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel.
Content Marketing Mistakes That Are Poisoning Your Progress
October 27, 2015
Do you know what’s poisoning your content marketing, limiting its success potential? Read CMI’s new e-book, 13 Content Marketing Mistakes That Are Poisoning Your Progress. Here are the first five mistakes and the elixirs to fix them.
27+ Handy Tools for Better Visual Content Marketing
October 18, 2015
Outstanding visual content doesn't require a complex process that imagery-impaired, design-phobes think it does. Here are eight best practices and 27+ handy tools to up the quality quotient and give your brand a distinct, powerful look.
Increase Content Marketing Success With Helpful Headline Tips & Tools
August 18, 2015
Don't let a weak or ill-conceived title derail your carefully crafted content. Try these tips to generate unique headlines, evaluate their performance, and ensure that your content is attracting the massive audience it deserves.
Improve Your Email Content With a 7-Minute Workout Routine
August 3, 2015
A well-executed email strategy is the best technique for building a subscriber base, but it requires maintenance to keep it in shape. If your email content is starting to show signs of fatigue, try our 7-minute email workout.
SlideShare Secrets to Stack the Decks in Your Favor
June 30, 2015
Could you be missing out on some of the most powerful features and functionalities SlideShare offers for greater content marketing success? Check out these examples and ideas to take your SlideShare content to the next level.
7 Tips We Learned Analyzing 75 Content Marketing Examples
May 28, 2015
Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity, which serves up some exciting content efforts and illustrates best practices for a wide range of tactics and formats.
How to Create a Marketing Persona Template
April 27, 2015
Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully.
How To Win Your Battle for Content Marketing Buy-in [50+ Stats]
March 13, 2015
Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.
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