Stories By Jodi Harris
Get a Jump on 2017: 11 Can't-Miss Content Marketing E-Books
2017 is shaping up to be a year of big changes. Don't get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store.
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone.
Create, Distribute, and Share: 15 Essential Content Marketing Templates
No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction.
22 Blog Posts That Content Marketers Can Be Thankful For
In the spirit of giving thanks, the CMI team shares some of the blogs, articles, and videos we admire, including some of our own contributors, as well as outside voices we think every content marketer should be listening to.
Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy
Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels.
Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands
No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving.
An 8-Step Process to Use Influencers to Elevate Your Brand
Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.
37+ Tips and Tools for Picture-Perfect Visual Content
Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand's photos, videos, and graphics do the talking.
The Content Marketer's Guide to Social Media Survival: 50+ Tips
Tracking your audience through the social media jungle is not for the faint of heart. Prepare your content marketing to thrive on 12 of the top social platforms with these tips, tactics, and inspiring brand examples.
The Content Marketing Book of Answers: Managing Your Content
An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible.
The Content Marketing Book of Answers: Strategy & Planning
Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.
One Position You Need to Rule Content Marketing [Template]
Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success.