Stories By Jodi Harris
How to Beat the Battle of an Ineffective Blog
Considering how powerful a role blogs can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap.
How Technology Content Marketers Can Earn Trust [Tips and Examples]
Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can help.
Content Marketing Is No Leisurely Feat in the Travel Industry
Travel and tourism content marketing isn't just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they'll never forget.
Pharmaceutical Content Marketing: How to Cure What Ails You
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance.
7 Organic Tips for Growing Your Email ROI
How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge.
Cover All the Bases With 21 Winning Content Marketing Tactics
It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage.
Strengthen Your SEO Strategy for 2017
Don't just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your target audience.
Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps
Not getting the traffic you expected from your content marketing efforts? Before you go on a content creation frenzy, try these five SEO steps to save your existing content from search obscurity.
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
Simple Tips for Sleuthing Your Site Performance Using Google Analytics
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively.
8 Content Marketing Lessons to Live By (and Win Awards)
What does it take to create content that's worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.
Blogging Trends That Bring Content Marketing Down to Business
What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel.