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Jay Acunzo

Jay Acunzo

So, this one time, a marketing blog called Jay Acunzo a “marketing antihero,” prompting him to immediately buy a Batman mask. Unfortunately, his wife won’t let him wear it in public. Luckily, when Jay isn’t traveling the world delivering keynote speeches, he’s building wildly entertaining podcasts for B2B clients as the founder of Unthinkable Media … and he’s probably wearing his Batman mask the whole time. (Don’t tell anyone, k?) Oh, Jay also advised brands on their digital strategy while working for Google, led the content team at HubSpot, and served as vice president of the VC firm NextView. He’s appeared in the New York Times, the Washington Post, Fast Company, Forbes, and more. Salesforce once called him a “creative savant,” but as far as he can tell, there’s no good mask for that. Say hi to his unmasked face on Twitter or Instagram, or listen to the refreshing stories about driven makers and marketers on Jay’s podcast, Unthinkable.

Stories By Jay Acunzo

6 Ways to Make B2B Content Marketing That's Better Than the eBook

May 22, 2014
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.

Scaling Your Content Marketing Team: 3 Lessons From the Field

August 7, 2013
This is a call to start a loud conversation on the good, the bad, and the ugly that come with scale. Marketers experiencing early signs of scale in their organizations need to share. Start getting a handle on how to scale your content marketing team with 3 lessons from the field.