Jacob Warwick
Jacob Warwick is the director of content strategy for Skedulo and the founder of ThinkWarwick. With nearly a decade of marketing experience, Jacob has crafted exceptional content and digital marketing strategies for notable clients that include Under Armour, Xerox, Microsoft, Visa, ClearVoice, and Uber. Jacob works extensively with enterprise copywriting, public relations, and content marketing strategies. Follow Jacob @jacobwarwick or connect with him on LinkedIn.
Stories By Jacob Warwick
3 Tips to More Accurately Measure Your Content Effort
September 26, 2016
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
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