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Erica Lindberg

Erica Lindberg

Erica is a Content Marketing Manager at Kapost. Equal parts creative and strategic, she manages the Kapost blog, co-authored the B2B Marketing Playbook, and most recently published original research on the B2B customer experience. Get in touch @EricaLindberg_.

Stories By Erica Lindberg

Content Driving Revenue

How to Prove Your Content Is Driving Revenue

June 10, 2016
For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. You need to connect content to revenue. Here’s how you can do it.