Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos.

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches.

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today.

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing.

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.

Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble.

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter.

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.