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Stories By Dawn Papandrea

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Hire for 4 Uncommon Content Marketing Roles

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers?
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How to Build a Content Marketing Practice in a Year: Lessons From Monster

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand's voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist.
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How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist.
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3 Proven Ways to Nail Visual Storytelling

Visual storytelling isn’t successful when you slap a few stock images onto your blog. Your visuals deserve more than a second thought. Here are three factors and examples to help you craft your visual content carefully and effectively.