Stories By Content Marketing Institute Team
How One Brand Solved the Marketing Attribution Puzzle [Video]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.
How Human Behavior Impacts Your Marketing Strategy [Video]
You’ve been told a lie. Delivering the right message to the right person at the right time isn’t enough. Learn the crucial missing step — and how to tackle that brain-centric challenge.
![Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]](https://cmi2310.kinsta.cloud/wp-content/uploads/2025/03/freelance-or-full-scale-agency.png)
Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]
Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.
![What’s the Future of Marketing Analytics in the AI Age? [Video]](https://cmi2310.kinsta.cloud/wp-content/uploads/2025/02/marketing-analytics-ai-age-video-thumbnail.png)
What’s the Future of Marketing Analytics in the AI Age? [Video]
Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.
SEO Moves To Make (and Ditch) in 2025 [Video]
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
![Throw Out Your Editorial Calendar in Favor of This Marketing Strategy [Video]](https://cmi2310.kinsta.cloud/wp-content/uploads/2025/02/too-editorial-calendar-pillar-based-marketing.png)
Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Should TikTok Ruling Take a Bite Out of Your Marketing?
TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?