Clare McDermott
Clare McDermott is the founder of Ravn Research, a research consultancy that helps brands produce original research and C-level content. Connect with her on LinkedIn. Follow her on Twitter clare_mcd.
Stories By Clare McDermott
What Content Marketers Need to Know About Interactive eBooks
September 18, 2012
If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here's what content marketers need to know about interactive eBooks.
IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine
September 11, 2012
Intel’s new digital magazine offers a peek at the outer edge of design, technology, social and big data. CCO magazine interviewed Bryan Rhoads, editor in chief, to find out why IQ matters.
How to Join the Ranks of the Digital "Supercreatives:" An Interview with Leslie Bradshaw
August 17, 2012
CCO spoke to Leslie Bradshaw, co-founder of JESS3, about what it takes to be a rising star in the competitive world of digital supercreatives, how to work with a creative agency and why some content breaks through the clutter.
Infographics Are a Full Meal; Consumer Audiences Need Snackable Content
August 3, 2012
Although big, meaty infographics are all the rage right now, there is a definite place for smaller data graphics. Consumer audiences need snackable content. Check out these notable examples.
Checklist: 15 Questions to Ask Before Starting a Content Marketing Project
June 19, 2012
It's vital to have everyone on the same page before beginning a project. So here are 15 questions to ask that will help you get a feel for scope and expectations before starting a content marketing project.
5 Tools to Help PR Professionals with Content Marketing
May 17, 2012
Chief Content Officer Magazine ask a few contributors what are your top PR tools. Here are their answers.
4 Ways to Use PR in Your Content Marketing Efforts [Case Study]
May 11, 2012
A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas.
Two Cool Tools to Help Brands Extend Marketing Reach
May 9, 2012
The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier.
The Future of Search: An Interview with Google's Sam Sebastian
May 8, 2012
Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.
CM 2015: An Interview With Bill Flitter, CEO & Founder, Dlvr.it
March 30, 2012
In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Bill Flitter.
CM 2015: An Interview With Michael Stelzner, CEO & Founder, Social Media Examiner
March 2, 2012
In the Feb 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Michael Stelzner.
How to Scale Content Marketing within the Organization
February 24, 2012
The February issue of Chief Content Officer magazine focuses on interviews with top content marketing experts, including entrepreneurs, strategists, authors and enterprise marketers. Get a peek at the interviews and information coming your way.
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