Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value. George Stenitzer, CMO of Tellabs, explains how his company uses original research to be… original. And successful.

With the explosion of digital channels and new technologies, "paid, earned, and owned" is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape.

While some content marketers tinker with 30-second YouTube videos that look a lot like commercials, others think bigger. Much bigger. Meet the new (brand) media moguls.

Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the "listen-ask-share" approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula.

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry.

Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content choices.

Amanda Nelson of Salesforce Marketing Cloud talks about her organization's compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers.

Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial's main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca.

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience.

CMI sat down with IBM's Leslie Reiser to talk about IBM's influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion.

CMI sat down with SAP's Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine.

PTC’s Global Director of Social Media, Alan Belniak, discusses his social media successes and failures, the changing role of the white paper, and how data will drive future content and social media strategies at his company.