Clare McDermott
Clare McDermott is the founder of Ravn Research, a research consultancy that helps brands produce original research and C-level content. Connect with her on LinkedIn. Follow her on Twitter clare_mcd.
Stories By Clare McDermott
Reddit for Marketing? Hell No, Except in This One Case
May 2, 2018
Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing.
Dataviz: A Critical Skill for Modern Marketers
April 4, 2018
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources.
A Step-by-Step Guide to Audience Development
March 22, 2018
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it.
16 Apps and Tools to Keep You Productive and Sane
February 12, 2018
A few months ago, Clare McDermott committed to evaluating her personal tech stack with the goal to find worthwhile shortcuts and work-arounds. Now she shares how she learned to make her life simpler and more productive with 16 tools.
Go Behind the Scenes of Coca-Cola’s Storytelling
February 9, 2018
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager.
Video Storytelling Secrets From an Award-Winning Series
January 9, 2018
Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series.
Community Management: A Social Media Expert Spills Her Secrets
January 2, 2018
Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well.
A Year Full of ‘No Way!?’ Moments for CCO Magazine
December 25, 2017
More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!”
How Tom’s of Maine Found Success in Micro-Influencer Marketing
December 15, 2017
Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it.
How Brands Use Pop-Up Experiences to Make a Lasting Impression
October 30, 2017
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that.
How 3 Serious Brands Engage Humanly on Social Media
October 10, 2017
A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists.
How GE Gives Recruiting Content a Personality Lift
September 3, 2017
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
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