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Cathy McPhillips

Cathy McPhillips

Cathy is chief growth officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience. Cathy was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area college and universities. Cathy was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University’s College of Business Marketing Advisory Board. You can follow her on Twitter @cmcphillips.

Stories By Cathy McPhillips

A Simple Plan for Measuring the Marketing Effectiveness of Content

July 11, 2014
How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program.

How to Build Social Media Into Your Content Marketing Processes

June 20, 2014
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. Find out how to build social media into your organization's content marketing processes.

Inventions and Reinventions That Are Changing Content Marketing

April 5, 2014
Adobe's recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find out more about the inventions and reinventions that are changing content marketing.

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

November 28, 2013
Today, we're thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we're sharing some of the lessons we learned from running our chats. Get a step-by-step guide for using Twitter chats in your content plan.