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Cath Pope

Cath Pope

Cath Pope is the co-founder of content marketing agency Curated Content and data visualisation and analytics agency, Datalabs, based in Melbourne, Australia. With a background in journalism, Cath leads a team that is passionate about bringing creative storytelling techniques to life through innovative content and data products for businesses and brands. Follow Cath on Twitter @Curated_Content or @DatalabsAgency.

Stories By Cath Pope

Barriers to Effective Content Marketing: Lessons from Australia

March 20, 2014
Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face.