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Carlton Hoyt

Carlton Hoyt

Carlton Hoyt is Co-Founder and Principal Consultant of BioBM Consulting, a life science marketing agency, where he helps highly innovative scientific companies be just as innovative with their marketing. You can find more of his thinking (with a B2B and life science slant) on BioBM’s blog, by following BioBM on Twitter at @BioBM, or by following Carlton on LinkedIn. Fun fact: Once upon a time Carlton was a neuroscientist. He knows a lot about retinas.

Stories By Carlton Hoyt

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2 Questions to Ask Before Becoming a Brand Publisher

April 1, 2016
Becoming a brand publisher isn’t right for all enterprises. Ask yourself these two questions. If you answer no to either, read on for two alternative ways to make your content marketing program more effective.
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Stop Thinking Content, Start Thinking Resources

June 2, 2015
It’s time to develop resources, not just pump out content. Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking and provide content that truly benefits your audience.