Stories By Ann Smarty
3 Tools to Optimize Your Old Content to Build More Organic Search Traffic
You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Here’s how.
3 New Content Distribution Tech Trends to Embrace Now [Tools]
You are either keeping up or falling behind. Today's content distribution tactics call for experimenting with many emerging channels, so let's look at how to diversify and empower your content marketing.
5 Tools to Help Your Content Marketing Team Be Better
No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts.
How to Turn Brand Monitoring Into Content Assets
Monitoring your brand’s mentions is not an option these days. It's a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets.
3 Keyword Research Trends to Reshape Your Content Optimization
Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content.
Google's Featured Snippets FAQ: How to Get More Traffic From Search Engines
Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets.
9 Blogging Tools That Will Make Your Job Easier
Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts.
How to Create Useful How-To Video Content: Essential Toolbox
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started.
3 Ways to Re-Use Your Content Magnets to Dominate SERPs
Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO.
4 Ways Your Sales Team Can Help Your Content Marketing
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team.
6 Tools to Help Turn Trends Into Valuable Content
Covering relevant timely and newsworthy content is a great way to grow your site’s audience, but how do you find out what’s new and trending? These six helpful tools are a great start to knowing what’s on fleek for your industry.
9 Free Tools to Co-Create Content
Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible.