Stories By Ann Gynn
How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.
10+ Overlooked Tools To Improve Your MarTech Stack
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.
How To Find Your Way Through the Marketing Analytics Maze
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
How To Create a Video Strategy for Now and the Future
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
31 Great Content Writing Examples, Tips, and Tools
Want to make your brand’s writing more powerful and effective? Peruse these content writing examples, tips, tools, and resources to make the task a little easier.
21 Great Ideas To Get Your Content Audience To Take Action
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
23+ Roles You Might Need on Your Content Marketing Team
Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.