Stories By Ann Gynn
Are Buyer Personas Just Nicer Words for Stereotypes?
Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development.
6 Content Marketing Plays Inspired by Basketball Madness
If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook.
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.
Personal vs. Corporate Branding: Is It Me or We?
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach.
Ready to ‘Fire’ Your Content Team?
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions.
27 Reasons Why Your Content Sucks
Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content.
CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017.
17+ Guest Blogging Rules All Blog Managers Wish You Knew
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start.
How to Capture Captive Audiences With Content
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences.
Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say.
Conference Is Over: 19 Experts Share a Back-to-Work Action Plan
You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan?
Who Would You Add to Your Content Marketing Team?
If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.