Stories By Ann Gynn
8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
Benchmark publishing frequency charts are nice, but they shouldn’t be your only research. After all, audiences aren’t homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.
Forget Fear, Joyful Marketing Works: Examples From Top Brands
Joy can be a successful element of your marketing strategy. But marketing with joy doesn’t mean promoting unrelenting optimism. Learn how companies — Purina, Dramamine, Nike, and others — approach joy in their content.
How To Write a 1-Page Content Marketing Strategy in a Few Hours
Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps.
AI Shakes Up Search Landscape: What Marketers Need To Know Now
Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
What Is a Content Marketer, Anyway?
Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.
What Does Instagram’s Hashtag Move Mean for Marketers?
Instagram recently removed the ability to follow hashtags. Some experts say it’s time to rethink your brand’s hashtag strategy — and share some ideas for other ways to get your content discovered.
How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
60+ Best Books About Marketing, Content, and Business
Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the science of persuasion and influence, visual storytelling, Excel tips, and more.
Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
How Salesforce Blazed Award-Winning Content Trail for Sales Pros
Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.
B2B E-Commerce: How To Plan Content To Support Digital Sales
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?