Stories By Ann Gynn
3 Ways To Use PR To Win Media Attention for Your Content [Examples]
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
7 More Ways to Curate Content Like a Pro [New Examples]
Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.
7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.)
How To Use Agile Marketing for a More Productive (and Happier) Content Team
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
If You Want To Create Exceptional Content, Limit Your Options
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
How To Develop and Create a Wikipedia Page That Sails Through the Approval Process
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
40+ Blogs, Podcasts, and Video Series Content Marketers Love
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
5 Evergreen Content Tips for a Year-Round Marketing Strategy
Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.
6 Content Helpers That Encourage People To Read, Watch, or Listen
You work hard on content – but your audience shouldn’t. Try these tools, tips, and tactics to make your content experience so pleasant that audiences stay with you longer and get more from each visit.
How’d You Make That Flipping Awesome Content for Northwell Health
Can a content marketing program grow despite a shrinking budget? The Well by Northwell Health proves it’s possible. Get an inside look at the data-driven strategy that fueled its success.
Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]
Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you.
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.