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Andrea Fryrear

Andrea Fryrear

Andrea is the co-founder of AgileSherpas, an Agile marketing training, coaching, and consulting company that helps marketing leaders transform their departments using Agile ways of working. Her forthcoming book, Mastering Marketing Agility, is a detailed roadmap for adopting Agile marketing. Andrea geeks out on all things Agile via LinkedIn.

Stories By Andrea Fryrear

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The 5 Superpowers of Intelligent Content: Themes From ICC

June 18, 2015
At the Intelligent Content Conference, the superpowers of intelligent content were revealed in session after session.
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Keep Content Flowing With This Easy Agile Marketing Tool

May 25, 2015
Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic. Step back and figure out where the workflow is breaking down with this Agile Work in Progress tool.
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Intelligent Content + Agile Approach: How This Combo Paid Off for My Team

May 4, 2015
Andrea Fryrear describes her marketing team’s move toward combining intelligent content with an Agile approach. The results? “Stellar.”