Stories By Andrea Fryrear
Play Marketball: Turn Disconnected Teams Into High Performers
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering.
Confused About Agile Marketing? Your Questions Answered [With Video]
Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs.
The Secret Your Website Traffic Might Be Trying to Tell You
An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities.
How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline
To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge.
Your 2017 Content Marketing Goal: Give the People What They Want
Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies.
How to Make Content Creation the Star Quarterback
Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).
Email Marketing: A Fresh Take From the Experts
You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.
Content Marketing ROI: 4 Ways to Get Started
Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.
Agile Marketing: How Marketers Work Smarter
The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
Your Content Team Can Sprint With Agile Marketing
In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you.
Agile Principles + Content Marketing = Long-Term Success
Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing.
How to Make Content Marketing Work With an Agile Team
How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.