Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
25 Handy Online Personalization Stats & Charts
Find out what’s happening in online personalization with this roundup of juicy tidbits from the leading research on customer experience, segmentation, and personalization ROI.
B2B Revenue Acceleration Tactics for Technology Sales Leaders
If you are a sales leader in the B2B Technology world, this e-book is for you!
Getting Started with Social Media Marketing For Dummies
Discover how to make social media marketing work for you and your brand
How to Drive Better Conversions Across the Customer Journey
Marketing planning, execution and measurement is getting increasingly complex. Simplify your approach for better performance.
How to Promote and Measure Hashtag Campaigns
Learn how hashtags can connect your social audience.
How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success
Doing SEO right is not easy. Finding the right SEO agency is even more confounding. Use a sound strategy in your selection & ask the appropriate tough questions.
Multi-channel Marketing
This white paper is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.
The Benefits of Outsourcing Your Inside Sales Function
What May Be Holding Your Organization Back From Realizing Its Growth Potential
Why the Smartest Marketers Have External Writing Teams
Do you want to see why marketers are outsourcing their writing? Read this white paper to learn how external writers can improve your content marketing.