Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
9 Reasons Why You Shouldn't Settle for Traditional Cloud File Sharing
To help deliver the content sales demands, many companies turn to cloud-based storage solutions like Dropbox and Google Drive. However, these solutions are often lacking critical features.
Achieving True Omni-Channel Relevance at Scale: The Growth Marketer's Playbook
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels.
How to build internal communications into the employee engagement program
What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls ‘optimization’ metrics and focus more on ‘outcome’ metrics.
How to Map Content to Buyer Personas
Use this guidance to learn the 5 key steps to mapping content to buyer personas.
Marketing Video Production: Strategy, Investments, and Management
There is something captivating and compelling about video that makes it an unbeatable marketing tool. On LinkedIn, video content is shared at 20 times the rate of other content formats, and 85% of those who have viewed a product video believe that the video influenced their decision-making process. In this guide, we’ll help your company navigate the journey of producing a marketing video, managing the production process, and building a successful distribution strategy.
Multilingual Marketing Content: Growing International Business with Global Content Value Chains
This research report describes proven approaches to increasing the value of content as a key component of strategic brand management and marketing communications for global businesses.
Profit Faucet: 10 Tip To Reduce Your Customer Acquisition Costs by 80% in 90 Days
Changing World Economics One Click at a Time
Strategic Loyalty Design
Loyalty and strategic loyalty are two different things. Businesses driven only to “check the box” end up with cookie-cutter programs that do little to deliver on business strategy.
The Rise of the Customer Marketer
Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.
Utilizing social and behavioral determinants of health to optimize go-to-market strategy
As a top 10 pharma company prepared for the launch of a new hematology drug, they lacked a deep understanding of non-clinical factors that impact their patients’ journeys and access to therapy.